RELEASE
Blue Cross Blue Shield of Michigan Ranked No. 1 in Member Satisfaction and Most Trusted among Commercial Health Plans in Michigan for 2025 by J.D. Power
Brianna Neace
| 2 min read

DETROIT, May 28, 2025—Blue Cross Blue Shield of Michigan was recognized today by J.D. Power for the second year in a row as No. 1 in member satisfaction and most trusted among commercial health plans in Michigan.
The J.D. Power Award is given to the health plan that ranks first overall in their region in the J.D. Power 2025 U.S. Commercial Member Health Plan Study. This includes its commercial PPO, HMO and POS plan members. Blue Cross achieved the highest ranking in overall satisfaction, making it a recipient of the honor for five of the last seven years despite gains made by all competitors included in the survey.
J.D. Power’s annual study is comprised of eight study categories. Blue Cross Blue Shield of Michigan is the highest in seven of the eight categories. These categories include:
- Trust – Level of Trust
- Ease – Ease of Doing Business
- Cost – Helps Save Time or Money
- Problem Resolution – Resolving Problems or Complaints
- Coverage – Product Coverage Offerings Meet My Needs
- Digital Channels – website, mobile application(s) and texts
- People – quality of representatives and/or call center agents
- Access – members are able to obtain health services how and when they want
“Member satisfaction is at the forefront of everything we do at Blue Cross Blue Shield of Michigan,” said Tricia Keith, president and CEO. “We’re honored to again receive this recognition from J.D. Power, which is a testament to the exceptional work of our employees and their daily impact on our valued members.”
About Blue Cross Blue Shield of Michigan
Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for over 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit bcbsm.com and MiBlueDaily.com.