RELEASE
Sweepstakes Offers Once-in-a-Lifetime Thanksgiving Day Experience at Ford Field to One Michigan Child Courtesy of Blue Cross and the Detroit Lions
Brianna Neace
| 3 min read
DETROIT, Oct. 28, 2019 — Michigan kids ages 10-18 are invited to enter the #MIKidsCan Turkey Day VIP Sweepstakes for a chance to win a once-in-a-lifetime Thanksgiving Day experience courtesy of Blue Cross Blue Shield of Michigan and the Detroit Lions. The sweepstakes, now in its fifth year, will present one lucky child the opportunity to ride in America’s Thanksgiving Parade® presented by Art Van, deliver the commemorative game ball to Ford Field and receive 10 tickets to the Detroit Lions 80th annual Thanksgiving Day game. The sweepstakes aims to highlight children’s health and asks families to share how they get active for 60 minutes on Thanksgiving Day at www.DetroitLions.com/TurkeyDayVIP between Oct. 28 and Nov. 17. “We’re thrilled to continue the #MIKidsCan Turkey Day VIP Sweepstakes to give one Michigan child the chance to celebrate their healthy habits alongside the Detroit Lions,” said Andrew Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “This partnership is one of many Blue Cross is grateful to be showcasing for our 80th anniversary. The Detroit Lions have been instrumental in our unique children health efforts over the years.” The winner of the #MIKidsCan Turkey Day VIP Sweepstakes will be randomly selected and announced Tuesday, Nov. 19. As part of their prize package, he or she will have the opportunity to enjoy:
- A ride on Blue Cross’ parade float, “A Confident Life,” which demonstrates its commitment to a healthier Michigan, in America’s Thanksgiving Parade® presented by Art Van down Woodward Avenue
- Special seating for 10 along the parade route
- A custom jersey
- Delivering the commemorative game ball to Ford Field before the Lions take on the Chicago Bears
- On-field for the national anthem and fan tunnel experience
- A catered, Thanksgiving dinner for 10 while watching the game from club-level seats
“We’re excited to continue the #MIKidsCan Turkey Day VIP Sweepstakes with Blue Cross Blue Shield of Michigan,” said Detroit Lions Vice President of Marketing Emily Griffin. “This has become such a great touchpoint with our fans in celebration of building healthy habits early – on the most special day of the year for our community. Our Annual Thanksgiving Day Classic is a tradition we take a lot of pride in and this shared experience of a lifetime is a highlight.” The #MIKidsCan Turkey Day VIP Sweepstakes supports Blue Cross’s ongoing commitment to children’s health through its #MIKidsCan campaign and partnership with the Detroit Lions’ Play 60 program – initiatives focused on encouraging kids to adopt healthy habits and get active for at least 60 minutes every day. Over the last 14 years, Blue Cross has given more than $6.5 million in support of kids’ health and wellness initiatives across the state, reaching almost 340,000 children in more than 750 schools. For more information on the sweepstakes or Blue Cross’ ongoing efforts to help improve childhood health, visit AHealthierMichigan.org/MIKidsCan or follow #MIKidsCan on Twitter. Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit bcbsm.com and MiBluesPerspectives.com.
