RELEASE

Kids Can Become a Detroit Piston for a Day: 5th Annual #MIKidsCan Pistons Kids Day Sweepstakes Begins

Teddy Lemmer

| 3 min read

DETROIT, Dec. 4, 2023 — Have you ever wondered what it’s like to work for the Detroit Pistons? Michigan kids ages 7-12 can enter the fifth annual #MIKidsCan Detroit Pistons Kids Day Sweepstakes and win an opportunity to go behind the scenes of a Pistons game day. The sweepstakes, hosted by Blue Cross Blue Shield of Michigan and the Detroit Pistons, offers kids an opportunity to get an in-depth look into various front office roles and responsibilities, and experience working with a staff member for the day. Twenty-five Michigan kids will be selected for Kids Day at the Jan. 20, 2024 Pistons game against the Milwaukee Bucks.
Parents can enter their children in the #MIKidsCan Pistons Kids Day Sweepstakes now through January 5 at nba.com/pistons/pistons-kids-day. Each winner will receive a co-branded Kids Day t-shirt, participate in a pre-game event at Little Caesars Arena with lunch and a Hooper mascot meet-and-greet, and receive four complimentary game tickets for their family. Various kids activities and giveaways will take place throughout the day and during the game.
“Blue Cross is committed to engaging children and families in unique ways to build healthy habits into our kids’ daily lifestyles – including choosing healthy foods and being active for at least 60 minutes a day,” said Andrew Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “We also know that having fun and creating memorable experiences are keys to learning – and this program with the Detroit Pistons really delivers on that. This truly is a one-of-a-kind experience and we’re eager to continue this tradition for a fifth year along with 25 lucky Michigan kids and their families.”
Pistons Kids Day supports Blue Cross’ ongoing commitment to children’s health through its #MIKidsCan campaign and partnership with the Detroit Pistons with initiatives focused on encouraging kids to adopt healthy habits and get active for at least 60 minutes every day. Over the past 19 years, Blue Cross has invested over $10 million in support of kids’ health and wellness initiatives across the state, reaching 538,000 children in more than 1,200 schools. For more information on the sweepstakes or Blue Cross’ ongoing efforts to help improve childhood health, visit AHealthierMichigan.org/MIKidsCan or follow #MIKidsCan on Twitter.
Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for more than 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit bcbsm.com and MiBluesPerspectives.com.
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association